Some startups believe that business is operating in silos. Their marketing departments are constantly entering new dimensions, while sales try to expand the existing accounts. The customer service departments are scattered to different ventures and have a hard time offering customized experiences to clients.
All these groups may serve different functions, but the ultimate goal needs to be consistent and focused on the growth of the startup. You can achieve this by implementing cross-functional synergies.
In this five-minute read, we offer all the tips you need to put in place a strategy and speed up your newly established business.
What does cross-functional collaboration entail?
By cross-functional teams, we refer to groups of staff members within an organization with different expertise working towards common goals and objectives. Workers from all levels in the business can collaborate to achieve results that speed up business growth. Such a team could put in place crucial improvements within the business. Thus, it is an effective tool for implementing a culture of continuous growth and improvement.
Studies state that businesses with strong governance support either through a higher-level cross-collaboration or a high-level executive champion achieved a 76 percent success rate. This shows how much you need to keep your staff working together. But we have more reasons why you should have the strategy in place already.
Benefits of cross-functional collaboration
The entire process of nurturing a cross-functional team may seem daunting, but trust us, it is a worthy decision.
One of the crucial benefits is that it encourages a collaborative culture as the business grows. Different areas of expertise and backgrounds create a team with a collective knowledge base, and they also work towards shared goals. So if you have not harnessed this form of energy in your new business, then you are missing out.
The culture also encourages experimentation and continuing education, which are also crucial drivers of business growth. When the IT and sales department tackle a project together, no doubt a lot of learning will take place. And what if the sales agent wanted to learn how things worked in the back-end? What if that lady in IT has some cool sales ideas that she picked up in her evening classes?
Worker satisfaction and autonomy are based on allowing your staff to grow and learn, and we recommend cross-functional teams for this.
This business growth strategy also sparks innovation. With departments working together, you will soon have your best marketers also thinking like IT specialists, while the coding expert will be creating incredible marketing flyers. You will also strengthen staff alignment to the vision and mission of the company. Understandably, you want to make the overall vision happen. Luckily, this will get closer to your face if you have different departments and skillsets working for a similar goal.
Tips on building successful cross-functional teams
Collaboration across departments is crucial to business performance and innovation. So it is in your best interest to have in place a united approach to business growth. We recommend the following strategies:
- Encourage random interactions
A spontaneous chat in the break room could bring about an innovation breakthrough. Businesses with effective strategies in place design the operation schedule and workday to allow for these random interactions.
- Promote diversity
Grabbing an individual from every department to create a team may be easy. But to maximize the team’s effectiveness, your group must cut across different areas beyond their working sections. Factors to consider when developing your team include experience, ability, seniority, skills, tenure, gender, and location.
- Work with influencers
Most organizations have employees who are born leaders regardless of their position in the company. Such people are adored and respected and tend to work well with their colleagues. It is easier for such an individual to influence other team members to take part in the activities. These are the perfect influencers to help enhance your efforts by getting others engaged.
- Involve experts in the subject matter
You can also grow your business through cross-departmental collaboration by leveraging on people within the organization knowledgeable on particular products, processes, or disciplines. These important team members could share their knowledge and skills with the rest of the staff. This helps educate employees with less experience, while the experts simultaneously end up with a new point of view.
- Assess the true impact
You must enable your teams to measure the impact they are having as this creates momentum while ensuring the sustainability of the respective teams. Of course, your staff want to see how much difference their efforts have created. So showing them the actual results could urge them to maintain the continuous cross-developmental engagement.
- Align Incentives
Without recognizing and rewarding performing employees in all departments, all the strategies we have highlighted above can be undermined. Financial incentives based on the goals of a particular department have poor results and would lead to paycheck conflicts. So to achieve an effective collaboration system, your goals and incentives must acknowledge and reward performing individuals across all departments.
User-friendly tools such as Dockabl can help review performance, and manage feedback and recognition to all your teams. Get docked and make it simple to appreciate the efforts of the team members who deserve it.
The current startup environment needs innovation, and this can be easily achieved if a diverse group of employees with different interests, skills, and expertise works together. Furthermore, dialogue between staff with varying industry backgrounds has become a fundamental part of boosting creativity and sparking innovation.
This communication can be achieved faster in startups through cross-functional synergies. It may not be easy, but once in place, the strategy could facilitate innovation and collaborative culture. Both of these are crucial tools for the improvement of your bottom line and facilitate business growth.