Let me begin by saying that, HR is working hard.
Working hard to pivot. Working hard to become digital. Working hard to keep pace with the Millennials and Gen-Z. Yet, all that hard work, ends up as, “much ado about nothing”. Allow me to explain.
To be fair, in the last 10-15 years or so, HR in India has invested resources in technology. However, the approach HR and service providers have traditionally taken is:
- Do-a-bit-of-everything: Typical HR-Tech solutions try to address everything from recruitment, performance management, compensation to training with one “end-to-end solution”.
- One-size-fits-all-employees: The only way a solution can address such varied functions en-masse, is treating all employees just the same; i.e. assuming that all employees want the same things, work in the same way, are motivated similarly – and therefore must be managed the same way.
This has led to the generation of mile-wide-inch-deep HR-Tech solutions, offered by biggest players in the market. And for sure, these have made the task of “management” of employees convenient. However, the fact that we have forgotten the core purpose of HR-Tech (an “experience enabler”) and traded it for convenience – is the root of HR-Tech – with all the hype around it – becoming a case of much-ado-about-nothing.
In his white-paper (a highly recommended read), Josh Bersin, argues that while the use of technology systems by employees has increased in the US – the output has only marginally improved. And this is while employees are working longer hours, taking fewer vacations and being stressed – if the burgeoning corporate spent on well-being programs (USD 40 Billion per year) is anything to go by. The story back home is no different, given Indian employees switch more jobs than any other country, and nearly 50% of employees admit to experiencing stress at workplace.
I said it in my previous blog, and I will say it many times over. The idea of “managing employees” simply doesn’t work. Employees expect a certain experience from their workplace. And if they don’t get it, they have the choice to move. A choice, that they are increasingly exercising without any qualms. Gone are the days when employees aspired for a long-service award. We live in the age of portfolio careers.
If HR’s core objective is to enable employees’ experience, such that they work to their best potential; and if the core objective of HR-technology is to enable that goal – then clearly things have failed. Infact, I will go a step further to say that, even as HR has realized the need to change its approach, technology is coming in its way. Clearly, the investment, efforts and brouhaha around HR-Tech, in its current avataar, are simply much-ado-about-nothing.
“Okay we get it – but what is the solution?” You might ask.
To start with, the solution is not, to shoot the messenger. Technology is only a tool. The success or failure of it, depends on how it is used. As I see it, we need to go back to the drawing board, and flip the two aspects of the approach, I mentioned in the beginning.
- One-size-fits-all ..to.. Each-employee-to-his-own
Improving technology, begins with changing the underlying assumptions. In our case, it is the underlying assumptions about what employees want.
Raghav may be willing to work for a lower pay, provided he can have flexi-time to take care of his kid. Harini might want a higher take-home component to be able to pay for her mortgage. Further, each of these employees may have different needs at different life stages. Further , Harini learns better by watching e-learning videos. Raghav learns better by talking to peers.
If we want HR-Tech that will enable Raghav, Harini and many others like them – we need to begin with acknowledging that they don’t want the same things.
- Do-a-bit-of-everything ..to.. Do-few-things-well
As a natural outcome of acknowledging that each employee wants a different experience, we will have to dig deeper into each HR process and deliver it to the employees individually, in a manner that suits them. This requires a shift from mile-wide-inch-deep solutions to feet-wide-mile-deep solutions, where specialists dig deep into each HR sub-function, brought together by platforms that enable interoperability.
I wish I could say that Dockabl is a pioneer in this kind of tech approach. But the truth is, this kind of approach has been staring right at our face every morning – in form of a Google screen. Google in itself does not solve any of our problems. But it brings together all the solutions out there. Or, take Facebook, which does not create any of the Farmville or Candy Crush Saga we love, but simply hosts them.
So, we are not pioneers. It’s just, that we are the first to recognize the potential of something that was out there for everyone to see (but got missed in plain sight) – and bring it to HR. But I am happy today, as an HR person more than anything else, that players such as Workday, SAP, Oracle are warming up to it – maybe slowly, sometime shyly, perhaps reluctantly – but surely; happy that they are moving to “open platforms” that will allow specialists like Dockabl to provide feet-wide-mile-deep solutions.
Finally, and at the cost of repeating myself, I will say something – that we keep reminding ourselves at Dockabl every day. A reminder, of the fundamental assumption which is at the heart of our product design. In the words of Shakespeare in his play called (well!) “Much Ado About Nothing”..
A line we remember about every employee we design Dockabl for…
“Let me be that I am and seek not to alter me.”